Tag Archives: digital

Key dates in the history of the Interent.

(someone at work asked me to pull together a quick timeline of some key dates for the internet. I had a go. Tell me if I’ve: got something wrong; added something irrelevant; missed something vital)

1969 first host-to-host transmission happens in California

1972 First emails sent

1973 The term “Internet” is used

1991 The World-Wide Web (WWW) released by CERN, developed but Tim Berners-Lee. The same year as the first GSM call was made in Tampere, Finland.

1992 Al Gore talks about building “The Information Superhighway”.

1993 Netscape, the first commercially successful browser, is released

1994 Amazon is founded

1995 JAVA programming language is created by Sun Microsystems

1995 Yahoo is founded, providing web search engine, email, mapping

1996 The first mobile phone connected to the Internet – the Nokia 9000 Communicator – was launched in Finland

1997 The first weblogs appear, later termed Blogs.

1998 Google is founded, with its breakthrough search algorithm.

2000 The first internet bubble “bursts”…

2001 Wikipedia is launched

2001 First commercial launch of 3G in Japan.

2004 Facebook is launched

2005 Youtube is launched

2006 Twitter is launched

2007 The iPhone is launched

2009 40th birthday of the internet. Angry Birds released.

2010 Pinterest is launched

2011 Twitter and Facebook are the primary means of communication for the Middle East revolutions.

2012 Draw Something is released, getting 50 million downloads in its first 50 days. Instagram gets to 13 staff, and sells for 1 billion dollars to Facebook.

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we are living in an analog world

http://flickr.com/photos/13416756@N02/2850070755/

People often pigeonhole what my team does as Digital Marketing. It’s a term that seems to cover all PC and mobile-based web marketing. In contrast, there is an ATL team, a BTL team, a retail team etc etc.

My team mates have started to refer to all these “non-digital” practices as Analog Marketing. It sounds ludicrous (which is the point) and obviously paints a picture of outdated thoughts and technologies, which suits us.

But a few days ago it dawned on me that, actually, we live in an Analog world, and that as good marketers we should remember this.

Analog data is continuous. Good marketing is now aware of the continous conversations that exist on the internet, and activities should be born to live, not born to die.

Analog has unwanted noise. With as many as 5000 advertising messages per day, good marketers have to accept noise too. In such a noisy environment, shouting louder won’t work. Instead, we have to draw people in with something of genuine value, and get people to voluntarily block out the noise and give you their undivided attention.

Also, no good marketing stays digital for long. For example, ESPN showed this great Youtube clip on TV, then did their own great remix/response, which of course ended up back on Youtube: Digital to Analog back to Digital.

Also, it’s easy to forget that 4 million unique users of Twitter in December means less than 0.1% global penetration rate. Similarly for all the talk of online buzz, 93% of word of mouth happens offline (although people who research online are more likely to have these offline discussions)

So, as much as we tend to think everything is becoming digital, it might be a good idea to remember that Life will always, actually, be lived in Analog.

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