Earned Media is so 1988…

 
“Campaigns spend — and often waste — thousands of dollars boiling down all of the issues into broad themes that can be used in both ‘paid media’ (political TV ads) and ‘earned media‘ (which recently replaced ‘free media’ as the favored euphemism for news).” 
  
—Jonathan Alter and Howard Fineman, “The Search for the Perfect Sound-Bite,” Newsweek, January 18, 1988
 
via www.earnedmedia.org (via @r2r0)
 
or, as we say in Finland: “Vanha!”

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