You don’t need a Social Media Strategy.
December 15, 2009
(You just need a strategy)
Right, so now I’m glad that we all agree that there is no such thing as social media.
And that we also agree that everything is social media.
So, we should move on to my next bone of contention:
There is no such thing as a “social media strategy”.
You do of course need a good strategy.
And you definitely need clear goals.
And one of the best ways for you to reach your shiny, clearly-defined goals will probably be to make use of some of the kick-ass new social tools like Twitter and Facebook.
But they don’t need their own separate strategy.
Having a social media strategy is kind of like having a paper-and-pen strategy.
And that just don’t make no sense.
Social Media is NOT MEDIA AT ALL
November 18, 2009
I’m amazed I haven’t really considered this before, but what we all call Social Media is actually the exact opposite of media.
Derivation of the word Media: Latin: medium is the neuter form of the adjective medius, meaning “middle”; as well as, a neuter noun meaning, “the middle”
The singular, medium, early developed the meaning “an intervening agency, means, or instrument” and was first applied to newspapers two centuries ago.
Conversely, “Social Media” is a set of tools for people to communicate between themselves, platforms for interaction and relationships, not content and ads.
What do these social tools (Facebook etc) do?
They disinterMEDIAte of course!
“Who said this is media? Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”
Ted McConnell, General Manager-Interactive Marketing and Innovation at Procter & Gamble Co
