I’ve always had a problem with the verb Branding.

I think some companies spend way too much time thinking about logos and colours.

Of course, I believe in the importance of having a strong brand, but the reality is that a brand is a reputation, not a typeface.

You should try to make a good first impression with your appearance.

But in the end it is what you say – and even more importantly what you do – that matters.

In the long term, the way we treat people has far more impact on our reputation than our outward appearance.

It’s that type of genius thinking that is in a way obvious and just about within reach of normal minds; It makes me want to try harder to come up with lateral, tangential thoughts.

Don’t know who it was competing with, but I’m not at all surprised that it won a Clio.

(thanks @anssimakela for the heads up)