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Yesterday I saw this sign in a food shop in Helsinki. The owner is rewarding people who promote his shop by giving them a small discount.
It seems that Kellogs are also playing with this idea, with people able to pay for cereal with a tweet .
I said a while back that the most valuable customers are not always the ones who spend the most, but can be the ones who promote you the most.
The CLV should be the Social CLV .
The best CRM database systems in the future will measure transaction activity and social activity, and reward you for both. I don’t really know anyone who is really nailing this yet. Do you?
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Daniel Goodall
2015 in review
A tip for people interviewing for jobs.
Giving your Social Content “LEGS”
“There is no such thing as a low-interest category…
Demand Generation vs Demand Fulfillment
RT @ carterjwm : HELP ME PLEASE. A MAN NEEDS HIS NUGGS https://t.co/4SrfHmEMo3 2 days ago
RT @ Seinfeld2000 : warren your enthusiasm https://t.co/r0HqRWHuy1 1 month ago
How the Mad Men lost the plot ft.com/content/cd1722… via @ FT 2 months ago
RT @ JussiHerlin : .@ rsiilasmaa : "Of the 100k+ ppl working for @ nokia today, less than 1 % worked for us 3 years ago." #LeadershipUpdate 2 months ago
RT @ IsabellaLovin : Just signed referral of Swedish #climate law, binding all future governments to net zero emissions by 2045. For a safer… 2 months ago