You don’t need a Social Media Strategy.
December 15, 2009
(You just need a strategy)
Right, so now I’m glad that we all agree that there is no such thing as social media.
And that we also agree that everything is social media.
So, we should move on to my next bone of contention:
There is no such thing as a “social media strategy”.
You do of course need a good strategy.
And you definitely need clear goals.
And one of the best ways for you to reach your shiny, clearly-defined goals will probably be to make use of some of the kick-ass new social tools like Twitter and Facebook.
But they don’t need their own separate strategy.
Having a social media strategy is kind of like having a paper-and-pen strategy.
And that just don’t make no sense.
Branding is dead. Long live the Brand.
December 7, 2009
I’ve always had a problem with the verb Branding.
I think some companies spend way too much time thinking about logos and colours.
Of course, I believe in the importance of having a strong brand, but the reality is that a brand is a reputation, not a typeface.
You should try to make a good first impression with your appearance.
But in the end it is what you say – and even more importantly what you do – that matters.
In the long term, the way we treat people has far more impact on our reputation than our outward appearance.
