Fortum Active is genius.
June 1, 2009
Genius is an overused word, but this student’s re-branding of an energy company is so full of awesome ideas and is definitely built around at least a little bit of genius.
It’s that type of genius thinking that is in a way obvious and just about within reach of normal minds; It makes me want to try harder to come up with lateral, tangential thoughts.
Don’t know who it was competing with, but I’m not at all surprised that it won a Clio.
(thanks @anssimakela for the heads up)
