Comments on: Social Gravity and Emotional Density http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/ in the world of Digital Media Tue, 29 Jun 2010 09:48:41 +0000 hourly 1 http://wordpress.com/ By: The Goodwill Hunters « ALL THAT IS GOOD http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/#comment-184 The Goodwill Hunters « ALL THAT IS GOOD Tue, 02 Mar 2010 20:19:57 +0000 http://danielgoodall.com/?p=300#comment-184 [...] do you increase Goodwill? Make people feel special. Make happiness your business model. Do things that matter for the people who matter. Be an experience facilitator. It’s about pro-active customer service as marketing, but also [...] [...] do you increase Goodwill? Make people feel special. Make happiness your business model. Do things that matter for the people who matter. Be an experience facilitator. It’s about pro-active customer service as marketing, but also [...]

]]> By: Kathy Heasley http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/#comment-73 Kathy Heasley Fri, 07 Aug 2009 02:35:40 +0000 http://danielgoodall.com/?p=300#comment-73 I really enjoyed reading this. Particularly liked the notion of Buzz being be the by-product of running a company in the right way, treating people right and making happiness your business model. The companies that we have been most successful taking from business to brand are the ones that truly engage those around them...from the heart, not the mind. When you connect with the heart, only then do you have the chance to bring those in remote planetary orbit (using your diagram)closer to the light! And the brighter your light the more you attract. Buckminster Fuller talks about this in his generalized principle that mass attracts. I believe the key in the social media space is building more mass by connecting with people who truly care. You are right on in your thinking. Mass must equal quality connections because life is just too short. Thank you for alerting me to this on Twitter. I really enjoyed reading this. Particularly liked the notion of Buzz being be the by-product of running a company in the right way, treating people right and making happiness your business model. The companies that we have been most successful taking from business to brand are the ones that truly engage those around them…from the heart, not the mind. When you connect with the heart, only then do you have the chance to bring those in remote planetary orbit (using your diagram)closer to the light! And the brighter your light the more you attract. Buckminster Fuller talks about this in his generalized principle that mass attracts. I believe the key in the social media space is building more mass by connecting with people who truly care. You are right on in your thinking. Mass must equal quality connections because life is just too short. Thank you for alerting me to this on Twitter.

]]> By: Daniel Goodall http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/#comment-39 Daniel Goodall Mon, 27 Apr 2009 17:39:28 +0000 http://danielgoodall.com/?p=300#comment-39 @jussipekka good point, and I agree that most social objects should be actual products and services. But still, the things your brand and its representatives actually do have the potential to bring people closer, and feel more emotionally involved: that makes people attracted to, and identify with, the brand itself. @Mike of course their is still a role for both, i'm just saying that too much focus is on the outer gases rather than building up that core But good points both, as always :) @jussipekka good point, and I agree that most social objects should be actual products and services. But still, the things your brand and its representatives actually do have the potential to bring people closer, and feel more emotionally involved: that makes people attracted to, and identify with, the brand itself.

@Mike of course their is still a role for both, i’m just saying that too much focus is on the outer gases rather than building up that core

But good points both, as always :)

]]> By: Mike Davison http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/#comment-38 Mike Davison Mon, 27 Apr 2009 16:27:02 +0000 http://danielgoodall.com/?p=300#comment-38 I liked this model more with an emotional jump ramp ;-) Depth of relationship should be an organizational aim BUT building awareness and exposure are other important objectives for marcomms - as is demand fulfillment. The gaseous part can be about helping a mass audience to self select themselves as 'interested'. and this can be built upon. I maintain that fitting it all together and knowing who does what in an organization is key to making this work. Aims and goals need sharpening. Cheers, Mike I liked this model more with an emotional jump ramp ;-)

Depth of relationship should be an organizational aim BUT building awareness and exposure are other important objectives for marcomms – as is demand fulfillment. The gaseous part can be about helping a mass audience to self select themselves as ‘interested’. and this can be built upon. I maintain that fitting it all together and knowing who does what in an organization is key to making this work. Aims and goals need sharpening.

Cheers,

Mike

]]> By: Jussi-Pekka http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/#comment-37 Jussi-Pekka Mon, 27 Apr 2009 14:30:47 +0000 http://danielgoodall.com/?p=300#comment-37 I guess you should focus on creating products and services that are social objects. Yes, brands can be socail objects, but it should be done through the offering. I guess you should focus on creating products and services that are social objects. Yes, brands can be socail objects, but it should be done through the offering.

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