Comments on: Owned, Bought and Earned Media

By: A small idea that could have a big impact. « ALL THAT IS GOOD

A small idea that could have a big impact. « ALL THAT IS GOOD — Fri, 14 May 2010 08:07:21 +0000

[...] It Earns Media. Lots of people have Tweeted about it, and it was one of the rare marketing-led ideas [...]

By: Vancouver’s Marketing Recruitment Specialists » Blog Archive » Gurval Caer, BCAIM and Bought, Owned, Earned.

Fri, 09 Apr 2010 00:22:06 +0000

[...] introduced the concept of/differences between Bought, Owned and Earned media and the value/role of each one. IMO, as marketers , we REALLY need to ‘get [...]

By: Dnevni vodič kroz blogosferu #pratiblogere Broj 10. « Uspesi, padovi i život uopšte

Sun, 07 Feb 2010 23:12:27 +0000

[...] varagic - Sopstveni, zasluženi i plaćeni mediji CITAT: ……U tom kontekstu, u nekoliko prethodnih meseci iskristalisala se jednostavna podela svih medija na sopstvene medije, “zaslužene” medije i plaćene medije, koju je za potrebe definisanja svoje strategije korišćenja savremenih medija među prvima iskoristila komp…………. [...]

By: Sopstveni, plaćeni i zasluženi mediji | Dragan Varagic

Sopstveni, plaćeni i zasluženi mediji | Dragan Varagic — Sun, 07 Feb 2010 09:09:44 +0000

[...] U tom kontekstu, u nekoliko prethodnih meseci iskristalisala se jednostavna podela svih medija na sopstvene medije, “zaslužene” medije i plaćene medije, koju je za potrebe definisanja svoje strategije korišćenja savremenih medija među prvima iskoristila komp…. [...]

By: Meredith Kean

Meredith Kean — Sat, 30 Jan 2010 00:15:59 +0000

Your blog is excellent. I m gonna read more, ty for info. Continue working on blog.

By: Forrester Defines “Earned”, “Owned” And “Paid” Media (and implications on the “Hub+Spokes”) « Bytes Hotdish

Sun, 03 Jan 2010 14:57:44 +0000

[...] media options they have today. Nokia was an early pioneer in this space (see Dan Goodall’s posts on the subject). They now categorize all of their global interactive media as earned, owned or [...]

By: Defining Earned, Owned And Paid Media | Online Marketing Strategy

Defining Earned, Owned And Paid Media | Online Marketing Strategy — Fri, 01 Jan 2010 14:27:23 +0000

[...] the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or [...]

By: Liar Liar, Pants on Fire (Or When Earned Media isn’t Earned) // katy lindemann // seemingly unconnected

Fri, 27 Nov 2009 10:08:26 +0000

[...] If you’re not familiar with the Bought / Owned / Earned model, I’d strongly recommend this excellent post by Daniel Goodall for a clear and succinct overview. Earned ‘media’ (I think media is a [...]

By: Web Intelligence - Quo vadis? at Notizblog der Online Strategie WORLD

Web Intelligence - Quo vadis? at Notizblog der Online Strategie WORLD — Thu, 29 Oct 2009 23:59:05 +0000

[...] statt, sondern (dezentral) an verschiedenen “Plätzen” im Web. Siehe hierzu auch den Beitrag von Daniel Goodall. FÜr die Web-Erfolgsmessung stellt sich hierbei die Frage, was sind die KPIs und Methoden zur [...]

By: Gemilo blog » Seurannasta tulisi olla seurauksia

Gemilo blog » Seurannasta tulisi olla seurauksia — Wed, 21 Oct 2009 08:47:49 +0000

[...] Holmgren jakoi median kolmeen osaan: maksettu, omistettu ja ansaittu media. Maksettua mediaa ovat esimerkiksi televisio, radio ja printtimedia. Omistettua mediaa ovat yrityksen omat syötteet, blogit, yhteisöt, verkkokauppa, suora posti, jotka maksavat nekin. Ansaittua mediaa ovat esimerkiksi vertailut, asiakaspalaute ja PR. Teemu Arina visersi Twitterissä myös alkuperäisen lähteen. [...]